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Incoterms provide clarity in both international and domestic trade. They define the rights and obligations of buyers and sellers in a uniform, globally recognized way and are regularly reviewed and updated by the International Chamber of Commerce (ICC). What Incoterms do not regulate, however, are payment terms or internal processes such as invoicing and document flow. This is precisely where misunderstandings often arise in day-to-day business.

Digitalization means more than new software, automated workflows, or paperless processes. For WTH GmbH, it is above all one thing: a living process, driven by the people who shape it every day. A digital system can only be as strong as the willingness and competence of those who use it—and continue to develop it with their ideas.

WTH enters 2026 from a solid position: the macroeconomic environment offers moderate improvements (EU-wide upswing, German investment impulses, Polish momentum), while structural industry trends (recycling, sustainable coatings, adhesive innovations) create clear growth opportunities. With targeted measures (expansion in Poland, a sustainable product portfolio, active raw material management), WTH can leverage moderate market growth disproportionately and further strengthen its market position in key industries.

What a year – once again one of the most economically demanding of the past decade. The global economy weakened noticeably in the first half of 2025 before showing initial signs of recovery towards the end of the year. In Europe, companies continued to struggle with the aftermath of high energy prices, fluctuating demand, and geopolitical uncertainties. Despite this, WTH GmbH in Stade managed to hold its ground remarkably well – and looks back on a turbulent year with justified confidence.